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Overview:
Whether you are an experienced social media professional or new to this discipline, this webinar will help you capture the attention of more bloggers and mainstream journalists than ever before. Based on MarketingSherpa's research findings from a study of 1886 marketing and PR professionals, you'll learn:
- How social media is changing the way companies communicate with influencers
- How journalists are using social media in the practice of their craft
- Which social media tactics have proven most effective for B2B marketers
- Why and how to start using social media news releases right now
- How to develop an integrated campaign that leverages social media
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