Suresh Marisetty et al
Intel

Automotive manufacturers today face a tremendous challenge in trying to bridge the historically long development cycles of a vehicle to the ever-changing I/O and multimedia demands of the consumer. The main function of the car's entertainment system or the head unit is enabling a variety of functions like navigation, radio, DVD players, climate control, Bluetooth, and so on. Further, with the promise of the connected car becoming a reality enabled through broad deployment of multimedia-capable mobile wireless technologies, the automotive industry sees an opportunity to deliver new value-added services to the consumer. A cost-effective solution to address this need is to use standards-based platform technologies that can take advantage of the huge ecosystem built around PC standards and consumer-oriented applications and services. The platforms based on Intel architecture have been evolving in tandem with various I/O and multimedia technologies and have been adopting these technologies in a seamless way. An in vehicle infotainment (IVI) platform is an architecture based on these building blocks, but with optimizations for the automotive environment.